The health industry is transforming rapidly and the competition is getting fierce. Due to the increased demand for innovative health, a lot of companies are shifting to public relations strategies to show off their value to doctors, patients, consumers, customers, partners, and government officials. Therefore, using effective health PR (public relations) is essential to give your company an edge over competitors.
Whether you are a consumer drove health, promoting advances in medical technology, cost-saving reforms, launching a new medical device or minimally invasive surgical procedure, you need high impact health PR solutions to improve your marketing efforts. Our health public relation service is dedicated to helping you meet your communication needs. We offer a wide range of health PR and communication solutions designed exclusively to help companies within three major health sectors: payers, providers, and pharmacies.
Whether your company is joining an accountable care organization, moving toward a value-based care model, or you are simply facing an increased competition and want to certify greater loyalty in order to increase patient’s experience, health PR is vital to your success. Using health PR services, you will not only cut health costs and improve outcomes but will also be able to minimize errors and increase the efficiency of your service.
Crier Communications are the experts in medical and health communications. Our clients cover a mix of private and public sector organizations such as health and pharmaceutical companies, patient groups/charities, and government agencies. Our specialized team is skilled in planning creative and strategic health PR programs that play an important role in supporting marketing objectives or wider business communications. Our consultants in medical and health practice are skilled and experienced professionals, an expert at working with the health division and finding unique ways to attract media in health topics and stories.
Our health PR techniques include classic strategies such as consumer marketing, corporate PR, public affairs, social marketing, and health promotions. Our extensive core activities provided for clients include media relations and strategy, medical education, medical marketing, crisis management/issues preparedness, product launches (Rx, consumer health, OTC), scientific and lay writing, patient advocacy, and public awareness.
We deliver inspired campaigns that span patient recruitment, ethical communications, consumer marketing, and health education. We serve physicians, hospitals, medical device manufacturers, outpatient clinics, and the wellness and health market, and help them extend their reach.
Out team has extensive knowledge of the health environment and experience across several therapeutic areas in consumer health brands and prescription, medical devices, diagnostics, and vaccines. We support our clients to evolve and establish their corporate leadership and reputation, and set social and digital media strategies to support disease awareness, advocacy, online community development, and peer-to-peer dialogue.
We have the experience of representing health consulting companies and public relations in the health niche. We have helped promote organizations offering services such as emergency medical supplies, medical billing, eldercare, electronic medical records, health insurance and more.
Our health PR services include:
- Strategic concepts and consultation for health public relations
- Corporate, internal and external communication
- Issue management and medical agenda
- Publication planning
- Journalist contacts management and press releases
- Press conferences for expert and non-expert audiences
- Consultative boards for journalists
- Journalistic office visits
- Blogger relations
- Media monitoring
- Crisis management
- Online campaigns and public relations across all types of media